Team

Meet the Green Markets Team

Daniel Houder

Daniel Houder

Managing Director, Green Markets

Dan joined Green Markets in 2000 and serves as Managing Director. In earlier roles, Dan directed the marketing, advertising and creative efforts for the company’s conferences, research, advisory, and newsletter product lines. In addition, he served on the Board of Directors and was responsible for new product development.

Dan began his career at MBNA America Bank (now Bank of America) where he served in a variety of analyst and marketing roles during his 10 year tenure. He was CMO and part of the initial management team that gained funding and developed CCC Interactive (now Interactive Response Technologies) an advanced teleservices firm, and was a manager in retail and commercial banking for what is now TD Banknorth. He received a degree in economics from the University of Delaware.


Steve Seay

Steve Seay

Market Analyst

Steve has more than 25 years experience with Green Markets, covering the fertilizer industry as well as an additional five years spent reporting on other agricultural and energy commodities. He is the winner of the Best Spot-News and Exclusive Single-News Story Award given by the Specialized Information Publishers Association.

Previous positions include Director of Export/Import Publications, In-House Counsel and Executive Assistant to the President at King Publishing Co. as well as an Analyst/Investigator with the Tennessee Valley Authority and stints at a law firm and as a research assistant to a law professor. He holds a B.A. from Tusculum College and a J.D. from the University of Tennessee College of Law.


Daniel Cole

Daniel Cole

Market Analyst

Dan started with Green Markets in 1991, and as such has decades of experience covering the North American fertilizer market. In addition to his work with Green Markets, Dan has also held teaching positions at the University of Michigan and at Montana State University, and worked as a reporter for the Sarasota Herald Tribune in Florida. He now works from his home in Bozeman, Montana. Dan holds a B.A. from Calvin College and a M.A. from the University of Michigan, Ann Arbor.


Marina Cavalcante

Marina Cavalcante

Managing Editor — Brasil

Marina is from São Paulo, Brazil and currently responsible for Green Markets Brasil editions.

Prior to joining Bloomberg’s Green Markets, Marina was a Pricing Specialist and Financial Business Partner at Mosaic Fertilizantes do Brasil. She also was a Financial Trainee at General Motors South America with passages in FP&A, Global Purchasing and Customs areas. Marina holds a degree in Business Administration from Insper – Instituto de Ensino e Pesquisa, located in São Paulo, Brazil and an academic exchange certification from UAB – Universitat Autònoma de Barcelona.


Alexis Maxwell

Alexis Maxwell

Fertilizer Analyst

Alexis Maxwell is a Fertilizer Analyst with Green Markets and is originally from Illinois.

Prior to joining Bloomberg’s Green Markets, Alexis held positions in market research and sales at fertilizer producers SABIC and CF Industries. She also was a founding team member at satellite imagery startup Lanworth focused on imagery analysis and spatial statistical analysis for agriculture production (now Refinitiv).

Alexis received a MS/MBA in Agribusiness Management from Purdue University’s School of Agricultural Economics and Indiana University’s Kelly School of Business and a BA from The College of William and Mary.


Jonathan Wentworth-Ping

Jonathan Wentworth-Ping

Director of Sales

Jonathan hails from Sheffield, England and is a Director of Sales for Green Markets.

His professional career started in the hotel business in England, and included stops in Bermuda and New York City with companies such as Sheraton, Omni and Swissôtel. Having left the hotel business, he spent 5 years in publishing with Racquet Magazine, Family Media and Black Book. Another 6 years in IT consulting followed with firms such as Binary Tree, Starpoint Solutions and Ciber before joining Green Markets in 2002.


Lisa Robel

Lisa Robel

Director of Sales

Prior to joining Green Markets, Lisa worked at PC Connection Inc. for 9 years as an Executive Account Manager in the SMB space with a focus on developing new business and maintaining existing client relationships.

Understanding her customer’s core needs and building long term partnerships that provided value is her sales motto.


Jason Larareo

Jason Larareo

Production Director

Jason is the Production Director with Green Markets. He is currently responsible for production of all Green Markets products, marketing, and event materials.

Prior to joining Bloomberg’s Green Markets, Jason held positions as Graphic Designer at Kennedy Information. He also was a Graphic Designer at the newspaper in Keene, NH. He received a degree in Art with a focus in Graphic Design from Keene State College.


Heather Lancey

Heather Lancey

Production Manager

Heather is Production Manager with Green Markets and is from New Hampshire. She is currently responsible for production of all Green Markets products and marketing materials.

Prior to joining Bloomberg’s Green Markets,  Heather held positions as Graphic Designer at Kennedy Information and ALM Media. She also was an Operations Coordinator for a small non-profit Entrepreneur business. She received a degree in Art with a focus in Graphic Design from Keene State College.