Team

Maria Antip

Fertilizer Pricing Analyst, Europe

Maria Antip is a Fertilizer Pricing Analyst with Green Markets focusing on the European fertilizer markets.

She has over ten years’ experience in fertilizers and started her career at IFA as a policy analyst. Prior to joining Bloomberg’s Green Markets, Maria worked in Market Analysis for OCI, Fertecon, CRU and IRM.

Maria holds an MSc in International Relations from The Sorbonne and an MA in Economics from St Andrews in Scotland.

Mony Belon

Fertilizer Pricing Analyst, Brazil Inland

Mony conducts the analysis of the unique features in the Brazilian fertilizer market. Born and raised in Brazil, she has over a decade of experience in fertilizers and agriculture.

She took various roles in price reporting, market intelligence and business strategy with StoneX, Argus, OCP, Eurochem, and CRU, before joining Green Markets, Mony is trained in Economics and Geography, with a Bachelor’s degree from Luiz de Queiroz College of Agriculture – ESALQ.

Grace Chilande

Fertilizer Pricing Analyst, APAC

Grace is a Fertilizer Pricing Analyst focusing on the Asia-Pacific fertilizer markets.

She started her career as a market analyst with IFDC in Nairobi, covering Sub-Saharan African fertilizer markets, before progressing to IFA in Paris, covering specialty fertilizer markets globally. She has since built over 12 years’ experience in fertilizer market analysis before joining Green Markets.

Grace holds an MSc in Management & Organizational Development from United States International University–Africa and a Bachelor of Economics and Finance from Kenyatta University, both in Nairobi, Kenya.

Daniel Cole

Fertilizer Market Analyst

Dan started with Green Markets in 1991, and as such has decades of experience covering the North American fertilizer market. In addition to his work with Green Markets, Dan has also held teaching positions at the University of Michigan and at Montana State University, and worked as a reporter for the Sarasota Herald Tribune in Florida. He now works from his home in Bozeman, Montana.

Dan holds a B.A. from Calvin College and a M.A. from the University of Michigan, Ann Arbor.

Guillermo Fernandez

Fertilizer Pricing Analyst, Americas Export and Sulfur

Guillermo is originally from Guatemala. He is responsible for price analysis of fertilizer imports in Brazil. Before joining Green Markets, he began his career as a trader at Keytrade, trading in the South American and Caribbean markets. He was also sales director for Uralkali & Uralchem ​​in the Andean and Caribbean Region.

Guillermo earned his Bachelor’s degree in Agricultural Business with a concentration in International Business in 2014, and his Master’s degree in Agricultural Economics in 2018, both from Louisiana State University.

James Kelley

Fertilizer Pricing Analyst, US Inland

James joined Green Markets in July 2025, bringing more than two decades of logistics and operations experience from major global fertilizer companies. Prior to his current role, James worked extensively in North American logistics for Helm, Keytrade, and Sabic, holding positions that included Director of Operations and Logistics Coordinator. His background includes managing fertilizer distribution networks, overseeing transportation strategy, and supporting wholesale and retail supply chains across the U.S.

Heather Lancey

Production Manager

Heather is Production Manager with Green Markets and is from New Hampshire. She is currently responsible for production of all Green Markets products and marketing materials.

Prior to joining Bloomberg’s Green Markets,  Heather held positions as Graphic Designer at Kennedy Information and ALM Media. She also was an Operations Coordinator for a small non-profit Entrepreneur business. She received a degree in Art with a focus in Graphic Design from Keene State College.

Jason Larareo

Production Director

Jason is the Production Director with Green Markets. He is currently responsible for production of all Green Markets products, marketing, and event materials.

Prior to joining Bloomberg’s Green Markets, Jason held positions as Graphic Designer at Kennedy Information. He also was a Graphic Designer at the newspaper in Keene, NH. He received a degree in Art with a focus in Graphic Design from Keene State College.

Sonia McNamara

Gerente de Contas

Com mais de dez anos de experiência no mercado global, Sonia McNamara é especialista em expansão internacional com foco estratégico nas Américas. Sua expertise abrange o desenvolvimento de modelos de vendas consultivas e a gestão de alianças estratégicas, sempre com o objetivo de impulsionar a receita em novos territórios.

Formada em Marketing pela Southern Connecticut State University e com MBA em Negócios Internacionais pela University of Scranton, Sonia atuou como executiva de vendas internacionais na RX Global antes de ingressar na Bloomberg Green Markets.

Fluente em inglês, português e espanhol, ela baseia seu sucesso na inteligência cultural e na construção de relacionamentos de confiança, acreditando que o sucesso comercial é fruto da escuta ativa e de um suporte pós-venda impecável.

Lisa Robel

Director of Sales

Prior to joining Green Markets, Lisa worked at PC Connection Inc. for 9 years as an Executive Account Manager in the SMB space with a focus on developing new business and maintaining existing client relationships.

Understanding her customer’s core needs and building long term partnerships that provided value is her sales motto.

Jonathan Wentworth-Ping

Director of Sales

Jonathan hails from Sheffield, England and is a Director of Sales for Green Markets.

His professional career started in the hotel business in England, and included stops in Bermuda and New York City with companies such as Sheraton, Omni and Swissôtel. Having left the hotel business, he spent 5 years in publishing with Racquet Magazine, Family Media and Black Book. Another 6 years in IT consulting followed with firms such as Binary Tree, Starpoint Solutions and Ciber before joining Green Markets in 2002.

Daniel Houder

Managing Director

Dan joined Green Markets in 2000 and serves as Managing Director. In earlier roles, as CMO he directed the marketing, advertising, and creative efforts for the company’s market research, advisory, media and database product lines. In addition, he served on the Board of Directors and was responsible for new product development, business acquisitions and divestures.

Dan began his passion for market research at MBNA America Bank (now Bank of America) where he served in a variety of analyst, research, marketing, and database development roles. In a following role he was a founder and then CMO for CCC Interactive (now Interactive Response Technologies) an advanced teleservices firm that specialized in market research outsourcing. He received a degree in economics from the University of Delaware.